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Privacy Policy

Information we collect from our website:

Information You Provide to Us: We collect information you provide directly to us when you browse our Site, create an online account, post messages to our forums or wikis, provide feedback through surveys, participate in any interactive features, contests, promotions, sweepstakes, activities or events. The types of information we may collect include your name, email address, username, password, location and any other information you choose to provide.
Information We Collect Automatically through the use of Cookies and Other Tracking Technology: When you visit the Company’s website, we obtain certain information by automated means, such as cookies, web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.


Information UPB Automatically Collects

Most of the personal information that we collect is directly provided by you. In the following situations, we will collect and process the information about you:
a. where you register for, log in or visit UPB, or use any service of UPB;
b. where you voluntarily complete any user survey or provide feedback to us via email or any other channel;
c. where you use cookies of the browser or software in visiting or using our website or APPs;
d. other situations where we may automatically collect your information as mentioned in this Privacy Policy or our TOU (including the UPB Platform Rules, the same below).


Information Collected from the Third-party Sources

a. public databases, credit bureaus and ID verification partners;
b. blockchain data;
c. marketing partners and resellers;
d. advertising partners and analytics providers.


How we use the Information we collect

We use the information we collect about you for the following purposes or in the following ways:

1 To Provide and Maintain UPB Services

We use the information collected to deliver, maintain and provide better UPB Services (including but not limited to processing transactions) and verify Users’ identities.


We use the IP address and unique identifiers stored in your device’s cookies to help us authenticate your identity and activities and provide UPB Services. Given our legal obligations and system requirements, we cannot provide you with all or some of UPB Services without data like Identification Information, Supervision Information, Service Usage Information, Communication Information, and Transaction Information.


2 To Protect Our Users

We use the information collected to protect our platforms, Users’ accounts, and archives.
We use IP addresses and cookies to protect against automated abuse such as spam, phishing, and Distributed Denial of Service (DDoS) attacks.
We analyze trading activities with the goal of detecting suspicious behaviors as early as possible to prevent potential fraud and loss of funds to bad actors.


3 To Comply with Legal and Regulatory Requirements

With respect to the privacy and security of personal information, we will use the information in compliance with our legal obligations, government requests, and reasonable user-generated inquiries. In cases where it is strictly necessary, such as to protect the vital interests of the Users or other natural persons, to fulfill the purpose of public interest, to pursue our reasonable interests (but not to damage the interests of the Users), we may process your personal information without your consent. Except for the situations stated in this Privacy Policy or the TOU, we will not disclose or provide any of your personal information to third parties without a review from our legal team and/or prior consent from the User.


4 For Measurement, Research and Development Purposes

We actively measure and analyze data to understand the way you use and interact with UPB Services. This review activity is conducted by our operation teams to continually improve our Platforms’ performance and to resolve issues with the user experience. In addition, we use such information to customize, measure, and improve UPB Services and the content and layout of our websites and apps, and to develop new services.
We continuously monitor activity information within our systems and our communications with users to look for and quickly fix problems.


5 To Communicate with You

We use personal information collected, like your phone number or email address to interact with you directly when providing customer support on a ticket or to keep you informed on logins, transactions, account security and other aspects. Without collecting and processing your personal information for confirming each communication, we will not be able to respond to your submitted requests, questions, and inquiries. All direct communications are properly kept at UPB or the service provider designated by UPB, to be reviewed for accuracy, to be kept as evidence, or to be used to perform other statutory or contractual obligations.


What Are Cookies

Cookies are small amounts of data that are sent to your browser and stored on your computer’s hard drive to collect standard internet log information and visitor behavior information. When you visit Binance, we can automatically collect information from you through cookies or similar technologies.


How Do We Use Cookies?

We use cookies in a range of ways to make your experience on our Platforms more enjoyable, including but not limited to:
a. to keep you signed in;
b. to record your habits and preferences when browsing Binance;
c. to record our performance and verify the effectiveness of online advertising through Google Stats with cookies.


What Types of Cookies Do We Use?

We use different types of cookies, including but not limited to:
a. Functional Cookies - We use such cookies to help us identify you and remember your previous preferences and settings, which may include your device, your operating system, your preferred language, your location, and other session data. We use a mix of first-party and third-party cookies.
b. Marketing Cookies - We use these cookies to collect information about your visit to Binance, the content you view, the links you follow, and other information about your browsers, devices, your IP addresses and referral URLs. We sometimes share certain parts of the collected information with third parties for marketing purposes. We may also share online data collected through cookies with our marketing partners. This means that when you visit another website, you may also be shown advertisements based on your browsing patterns on Binance.

How to Manage Cookies?

Most browsers are preset to accept cookies. You can adjust your browser setting to prevent cookies or to notify you as soon as cookies are loaded. However, stopping all cookies might mean that you cannot access or use some features of the Binance.